My experience over the last years working with the Most Significant Change Evaluation and Monitoring Framework (MSC) has been insightful, interesting and rewarding. Having just wrapped up a two-year stint working with Intercordia Canada to imagine, test and implement MSC in the context of their international programs, I'm now settling in for a little reflection on the process. What I see as a primary challenge of implementing MSC is the tension between story collection for evaluation purposes and story collection for marketing purposes.
Continue reading MSC Stories for Evaluation AND Marketing? I think not..
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